BRU GOLD EDITION 55 GR

Description

Bru Gold exists because a proportion of Indian coffee drinkers wanted what the export market drinks: coffee on its own, without the chicory that defines the classic blend. It is the same company answering both halves of an argument that has been running in south Indian kitchens for the better part of a century.

Freeze drying keeps more of the aroma than spray drying does, which is why the granules are hard and irregular rather than a fine powder, and why the jar smells of coffee the moment you open it. A heaped teaspoon in hot water makes a cleaner, brighter cup than the chicory blend. It also takes milk perfectly well, it simply does not depend on it.

How is it different from the classic Bru jar? No chicory, and freeze dried rather than spray dried. Cleaner and brighter in the cup, where the classic blend is darker and heavier.

Why is the jar smaller but not cheaper per gram? Pure coffee costs more than a coffee and chicory blend, and freeze drying is the more expensive process of the two.

The chicory blend most Indian households grew up on is the classic Bru chicory blend, and Panjab Supermarket’s coffee shelf carries the filter coffee too. Vegetarian. Screw the lid down tight after every spoon, because instant granules cake into one solid block the moment they meet humidity. Order online at Panjab Supermarket for same-day delivery across Nieuwegein, Utrecht, Leidsche Rijn, Vleuten, Maarssen, Zeist, Bunnik, IJsselstein, Vianen, and Culemborg. Free delivery on orders over 49 euros.