Description

Own-label flour is common in Indian shops across Europe, packed by a mill and sold under a distributor’s name. What you save is the brand, not the wheat.

Five kilos is the size that suits most families, roughly a month of daily rotis for four, which is about as long as opened atta stays at its best. If you have no loyalty to a particular mill, an own-label bag at this size is usually the cheapest sensible way to buy chapati flour.

Is own-label atta lower quality? Not inherently. It is milled by somebody, usually the same sort of mill that packs the name brands, and sold without the advertising on top. The variable you cannot see is consistency between batches, which is what brand loyalty is really buying.

Five kilos or ten? Five, unless the house eats rotis daily and has somewhere cool to keep the rest. A month is the honest window for opened atta before the rotis start getting harder.

A name brand at the same size, Amul whole wheat atta at 5 kilos, is the alternative, and the wheat atta shelf here covers every size from 1 kilo to 25. Vegetarian. Decant a few days’ worth into a smaller airtight tin and keep the sack rolled shut, because a big bag left open goes stale and draws weevils. Order online at Panjab Supermarket for same-day delivery across Nieuwegein, Utrecht, Leidsche Rijn, Vleuten, Maarssen, Zeist, Bunnik, IJsselstein, Vianen, and Culemborg. Free delivery on orders over 49 euros.